We are proud to be collaborating with UK-based, bespoke uniform designers, No Uniform, to create a stunning new uniform collection for our newest property, 100 Princes Street.

100 princes street illustration hallway

Opening in April 2024, 100 Princes Street plays tribute to the many great Scottish explorers and adventurers who made this historic building their ‘home away from home’ since the 19th century. Much like every hotel within the Red Carnation Hotel Collection, 100 Princes Street places a strong focus on art and design. Special design details run throughout the hotel, with our world-renowned design team commissioning various unique pieces from independent local artists and creatives.

100 princes street exterior illustation

When you consider 100 Princes Street's distinct emphasis on design, our decision to partner with No Uniform becomes an obvious one. It was incredibly important to ensure our wonderful team members are adorned in quality uniforms, equally as distinctive as their surroundings.

no uniform illustration

To kickstart our exciting new partnership, we were delighted to welcome No Uniform’s founder and director of design, Nicholas Oakwell, to our London hotels, where he directed a short film and put together an album of photographs. This project captured his stunning new couture collection, titled ‘Hitchcock’, and the inspiration behind it.

Founded in 2002, No Uniform specialise in the creation of unique, sophisticated uniforms that fully incorporate the brand identity and are equally as functional as they are fashionable. This partnership will allow 100 Princes Street’s highly skilled team to fully embody the “whatever, whenever” approach each Red Carnation Hotel prides itself on.

no uniform hitchcock illustration

No Uniform have designed and produced uniforms for a wide range of high-end hospitality businesses, and Red Carnation look forward to becoming part of this notable list of alumni who are able to enjoy their beautiful creations.

All images courtesy of No Uniform