The heart & soul of Princes Street

Celebrating the rich history of this storied city & set to breathe new life into one of Edinburgh's most important addresses.

Tartan Background
croxford and saunders painting process

The spirit of adventure

Led by the design team behind the iconic Ashford Castle in Ireland, Toni Tollman, Philippe Bonino and Brian Brennan, this restoration will look to protect and retain the original heart and soul of 100 Princes Street, restoring the original building and its iconic features. Inspired by Alexander McQueen, the design team sought to create a sense of place, working with local artisans to create bespoke pieces including custom-made tartan designed by Araminta Campbell and a central staircase which features a hand-painted mural by Croxford & Saunders (pictured), honouring the adventures of several great Scottish explorers.

Cigar Terrace Whiskey and cigars on a tray for display

A truly Scottish experience

100 Princes Street will offer “whatever, whenever” service excellence, culturally inspired design and famous signature dishes. Stand-out features will include a wine wall with over 200 fine wines, showcasing the range from the family-owned vineyard Bouchard Finlayson, and an incredible collection of acclaimed Scottish whiskies adorning one wall. Guests will be invited to select from a carefully curated menu with the world’s rarest libations, time-honoured classics, delicious cocktails, exclusively hand-crafted spirits and Scotland’s “liquid gold”, before retiring to the fireside as the panoramic windows frame the Castle.

Princes Street Illustration

The power of passion

Part of the family-run Red Carnation Hotel Collection and sister property to Hotel 41 in London, 100 Princes Street will focus on service, with an "anything, anytime" approach. 

But it will be the people that will define 100 Princes Street, offering a 2:1 staff ratio showcasing the best of local Edinburgh talent, defined by the Red Carnation art of hospitality. 

100 Princes Street at a glance

Explorers' Club with incredible wine wall & collection of acclaimed whiskies

Exceptional views of Edinburgh Castle

30 guest rooms & suites

Inspired design that honours the adventures of the great Scottish explorers

“Whatever, whenever” service excellence

2:1 staff ratio

Nestled in the heart of Edinburgh

We are blessed with our location on the vibrant Princes Street in the centre of a bustling city. With magnificent, period architecture, historical sights, and quintessentially Scottish stores, find magic around every corner in Edinburgh.

In the press

Discover the latest mentions of 100 Princes Street in the press as we countdown the days to our grand opening, including mentions from The Times and Forbes.